Pattern for Smartness
A young lady espouses the knowledge she gained in her home economics course (grooming, posture, diet) that have resulted in her having what her boyfriend refers to as "know how look". She explains to her boyfriend the advantages of sewing one's own clothing and how to use sewing patterns and other sewing tools. She models some "quick change magic" for him by putting on scarves and belts over the dress she has just made which inspires him to suggest that the girls put on a fashion show to earn money for new equipment for the basketball team.
Ken Smith notes: Johnny and Betty are two adult actors trying very hard to portray spic-and-span high school teens. Johnny is all agog at Betty's new dress and proclaims that she has "that 'know how' look." "It's what fellahs like a girl to have, and you have it! PLUS!" Betty confesses that she makes all of her clothes from Simplicity patterns ("But your clothes look so -- PROFESSIONAL!" Johnny protests) and that dressmaking is an embarrassingly simple thing. "I just let my pattern tell me what to do and it comes out all right!"
Next, an eight-foot-high Simplicity pattern packet slowly slides into the center of Betty's room (hey...what the hell is Johnny doing in Betty's room?). Girl models emerge from behind it and "Pattern"'s voice guides us step-by-step as Betty creates yet another feminine frock. "A good pattern is one of a girl's best friends," Pattern explains. "Your pattern catalog is a book of magic -- for it turns all who use it into creative artists!" "She's a regular boy scout with that knot!" adds the dumb guy narrator.
Betty's dialogue is sprinkled with praise for her home economics classes (Simplicity knew where this film would be shown) as the new dress is completed. Johnny's eyes bulge. "Why don't you and the other girls put on a fashion show to get money for new equipment for the basketball team?" he exclaims. "Wonderful, Johnny!" Betty replies. "The girls will be CRAZY about it!"
"Happy sewing to you all," chuckles the narrator.
"Your pattern catalogue is a book of magic. For it transforms all who use it into creative artists. Yes, just as the portrait artist uses the paints and the brushes to express his impression of a personality, so you can use fabrics and lines and colors to express your own personality."
Young couple dancing (slow-dancing).
Young ladies step out from behind a life size pattern package and show off their fashions.
A model holds up pieces of fabric under her chin to compare which colors complement her eyes, etc.
There is a shot of the young lady sewing at a sewing table with some seemingly gigantic pink roses.
Young lady using oval hand-held mirror to examine the back of her red dress in a full length mirror with gigantic pink roses.
Close-up from above of black rotary telephone being dialed.
Close-up of model illustrations being flipped through in a pattern book.
Nice outdoor shots of young ladies modeling clothing and girls sitting on the lawn and applauding. Close-up of girls in cat eye sunglasses applauding.
SEXISM GENDER ROLES WOMAN WOMEN SEWING
Subject: Different Times
Interesting is that there weren't any happy pippy flutes and clarinets going on in the background - more usual for films of this era and subject matter. But on the other hand one must agree that smooth string instruments DO offer an air of confidence "simplicity" and ease.
Subject: I liked it
I could care less HOW Jonny got there.
To all feminists outhere, let me just say that it wouldn't hurt if sewing, knitting, cooking, dancing courses were re-introduced in schools today. Not to mention mandatory ettiquete with updated attitude to today's times.
There. I've said it. "Hang" me now :-))
Subject: oh geez
Subject: Patterns for Smartness dated
Subject: go trendy
this is a must in the Internet Archives
Subject: Home Sewing for the "Know-How" Girl
Subject: Female Pattern Blahness
Subject: Fashion sense
Turns into a fairly ordinary advertising for fabric patterns after that. The color is pretty good (despite some bouncing auto color balance circuits in the transfer from film).